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With Zen Global Marketing program you can cross promote and grow your business.
No other loyalty scheme has the capacity to grow your business like H&L’s Zen Global Marketing program. Customers can use the card from their favourite outlet to earn and redeem points at multiple venues while you’ll have the opportunity to cross-promote your business with non-competitive retailers increasing your database – and your bottom line!
Features
- Zen rewards customers across multi-venues, world-wide
- Loyalty and sales are increased due to instant customer gratification
- Not locked into one points redemption scheme – multi-value
- Analyse effectiveness of marketing promotions across the whole group
- Access your customer information from a secure Oracle database
- Your loyalty web portal is linked to your website and branded as your business portal.
- The only software required is the internet and H&L’s Point Of Sale solution, so joining up new customers is easy!
- No need to worry about loss of data because data integrity and redundancy is managed offsite.
- Key customer information is entered at Point Of Sale or via any internet connection.
- Minimal entry details – name, membership number, email and mobile number.
- Data entry time is reduced as customers update their own details.
- Basket analysis means shopper or consumer trends can be tracked, showing you as a group, what’s working well in different regions.
- An Outlet Reconciliation Report with a central account of points balance, reduces administration costs.
- Loyalty fraud is eliminated because points are only received for legitimate sales - every transaction is monitored and exception reporting will highlight abnormal activity.
- Marketing and promotional costs are reduced due to multi-venue direct marketing.
- Potential to increase your customers due to cross promotion opportunities.
- You choose your level of participation and you don’t have to administer your database.
- Customer surveys give you the opportunity to add questions to obtain more client information.
- Simple concept to sell to customers.
- You can do promotional points on specific items.
- Track flow of sales and direct customers by giving them more points – double points offers etc.
- Not locked into one points redemption scheme – multi-value.
- Immediate data updates upon transactions.
- Customer’s name printed on production docket for greater customer recognition at all steps of process.
- With Zen you have 24 hour software support. Zen stamps out hassles for customers.
- No vouchers, stamps – just the one simple card to gain points from a variety of global venues.
- Easy to join at the venue – no complicated forms etc – just minimal information (name/card no/email and mobile phone number).
- Recognition at frequented venues – name on production docket/receipt.
- Personal information can be updated via the internet by the customers themselves.
- Confidentiality assured – personal details secure.
- Apart from basic details, the customer chooses what information they provide.
- Customers can see their points at Point Of Sale at every outlet.
- Customers can earn and redeem points at any outlet.
- Customers can choose their level of participation.
- Points can be redeemed over a varied range of products.
- Flexible purchase and redemptions – not a “buy 6, get 1 free” – purchase anything and cash in points to value of same.
- In the future Zen will have the potential to text customers with specials they can take advantage of immediately.
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